Vu sur Springwise.com, un site génial qui vous fait part des bonnes idées de nouveaux businesses : le tourisme en courant.
There are close to 40 million runners in the United States alone,
according to Running USA, and it's a pretty safe bet than nearly all of
them travel at least once in a while. When they do, City Running Tours
can show them the sights while helping them get in their running time.
City Running Tours was founded last year by Michael Gazaleh, a fitness
enthusiast who wanted to share his love of running and passion for his
native city with visitors to New York. Soon afterwards the company
expanded to Chicago and Washington D.C.
City Running Tours provides both set tours and customized runs for any schedule, ability, regimen or desired route. During the exercise, running guides share insights into local history, landmarks and other attractions. The cost is USD 60 for the first six miles, and USD 6 per mile after that. In addition to an entertaining workout—the very definition of experience as product—customers get a City Running Tours t-shirt and a souvenir photo.
Identificateurs Technorati : running, business, tourimse